The Maciaszczyk printing house offers comprehensive designing of labels based on paper, metallised paper, coated with dispersion or UV varnish, and self-adhesive labels (sheet, film, paper).
A label allows the contents of a packaging to be identified, and at the same time fills an advertising role, attracting the consumer’s attention and pointing out the benefits of purchasing the product. The assumed objectives impact the label design process – a combination of a marketing concept with graphics work. The process needs to produce not only a graphical file suitable for printing using a particular method, but a harmonious whole. The secret to the success of a label that actually sell is the right balance between tried and true information, and an original graphical layout.
The first step in executing an order is that we carefully familiarise ourselves with the character of the product that the labels are intended for, and with our Customer’s target group. This allows the graphics department to choose a design style to suit this specific brand and its visual identity, and to be appealing to the consumers.
Next, we ask the Customer to provide the materials necessary to begin working on the project. These are:
Once the graphics department receives all the necessary materials, it begins designing the labels.
The design process involves selecting:
The next step is to polish the design so that it is a perfect fit for this particular product. During this stage our graphics designers work on the dimensions of individual elements, change fonts to script (if the text is to imitate handwriting), add textures to the background, adjust the thickness of individual lines, and fill the label with other elements.
The last stage is to save the graphics designs in suitable formats (e.g. JPEG, PNG, SVG). The finished proposal is sent to the Customer, who can then accept it or indicate elements to be corrected. Next, the graphics department makes changes as suggested by the Customer - until the design label is accepted.
The Maciaszczyk printing house has more than 30 years of experience in label design.